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FRICTIONLESS POSTS

Innkeeper Insights

Frictionless TIP #1: Invite People Who Work at Local Attractions to Have Breakfast with Your Guests

In our Frictionless Innkeeper podcast series, we share the stories behind how property owners became innkeepers, oftentimes discussing their challenges and the strategies they use for achieving long-term success. Along the way, we sometimes uncover ideas for enhancing the guest experience that we believe are worthy of passing on to other innkeepers, so they can consider using them at their...

Frictionless TIP #2: Offer Multiple Breakfast Options for Guests

The Frictionless Innkeeper TIP series is intended to provide practical strategic or tactical suggestions to innkeepers. Oftentimes these ideas are provided by our guests on the Frictionless Innkeeper podcast series. Serving breakfast has been such an integral part of what innkeepers provide their guests since the earliest inception of the independent lodging genre that it's literally infused...

Frictionless TIP #3: Host Live Music to Increase Bookings of Returning Guests

The Frictionless Innkeeper TIP series is intended to provide practical suggestions to innkeepers. Oftentimes these ideas are provided by our guests on the Frictionless Innkeeper podcast series. If Bono was right in claiming that “music can change the world because it can change people,” then it seems reasonable that hosting live music at your property can enhance the experience of your guests....

Frictionless TIP #4: Ways to Go Green With Your Property and Improve Profitability

With environmental sustainability being a major trend in virtually every industry, there is often a disconnect between marketing and reality. In other words, many companies claim to be “green,” but don’t actually follow-up on this promise. Fortunately, there are innkeepers who are doing some very innovative things to minimize their impact on our planet – and are “walking the walk,” while also...

Frictionless TIP #5: Great Ideas for Innkeepers to Increase Revenue

Remaining competitive in the innkeeping arena is no small challenge, especially in the face of multiple accommodation offerings, and Airbnb growing in popularity. One of the best ways to remain competitive, and achieve long-term business growth, is to maximize virtually every opportunity to enhance revenue. Megan Smith, innkeeping expert and consultant, as well as the host of the popular “Inside...

Frictionless TIP #6: Funding Expansion Through Your Inn’s Equity

Many innkeepers aim to continually expand the offerings on their properties, whether it’s the addition of a barn for weddings and events or even acquiring other inns. Leveraging the equity in your property is one viable way to fund these types of expansion efforts.  For Monique Greenwood, Owner/Innkeeper of Akwaaba Bed & Breakfast Inns and star of the television reality show “Checked...

Frictionless TIP #7: Marketing Your Property as You Re-Open

As the COVID-19 pandemic winds down, and the summer season is upon us, many innkeepers are developing strategies for re-opening their properties. In addition to properly disinfecting your property (see our recent podcast), the right digital marketing efforts can help to expand awareness and drive future bookings for guests. According to Kent Schnepp, CEO of Odysys, while there is no...

Frictionless TIP #8: Put Guests’ COVID Concerns at Ease During Winter Months by Purchasing Humidifiers NOW

Much like the way toilet paper and hand sanitizers became very scarce during the early days of the COVID-19 pandemic, some are predicting that there will be a run on humidifiers in the coming winter months. Dry air and low humidity are an ideal breeding ground for the virus. According to a study that was published in Transboundary and Emerging Diseases, for every 1 percent decrease in relative...

Frictionless TIP #9: Learn and Promote Some Amazing COVID-19 Cleaning and Disinfecting Ideas

As the United States experiences a resurgence in COVID-19 cases, many innkeepers are hoping to keep their properties open, as long as guests are willing to travel to their destination.  Having experienced an initial COVID wave, guests are likely more conscious and knowledgeable than ever about finding lodging providers that are committed to cleaning and disinfecting to make their stay as...

Frictionless TIP #10: Creative Ways to Differentiate Your Property

It is often the most challenging times that spark a creative movement. As the COVID-19 pandemic continues to heavily impact the lodging industry, it presents the opportunity for innkeepers and boutique hotel owners to develop new ways to differentiate their properties. In late 2020, we published a series of COVID re-opening stories that provided tips and insights from innkeepers on how they have...

Frictionless TIP #1: Invite People Who Work at Local Attractions to Have Breakfast with Your Guests

In our Frictionless Innkeeper podcast series, we share the stories behind how property owners...

Frictionless TIP #2: Offer Multiple Breakfast Options for Guests

The Frictionless Innkeeper TIP series is intended to provide practical strategic or tactical...

Frictionless TIP #3: Host Live Music to Increase Bookings of Returning Guests

The Frictionless Innkeeper TIP series is intended to provide practical suggestions to innkeepers....

Frictionless TIP #4: Ways to Go Green With Your Property and Improve Profitability

With environmental sustainability being a major trend in virtually every industry, there is often...

Frictionless TIP #5: Great Ideas for Innkeepers to Increase Revenue

Remaining competitive in the innkeeping arena is no small challenge, especially in the face of...

Frictionless TIP #6: Funding Expansion Through Your Inn’s Equity

Many innkeepers aim to continually expand the offerings on their properties, whether it’s the...

Frictionless TIP #7: Marketing Your Property as You Re-Open

As the COVID-19 pandemic winds down, and the summer season is upon us, many innkeepers are...

Frictionless TIP #8: Put Guests’ COVID Concerns at Ease During Winter Months by Purchasing Humidifiers NOW

Much like the way toilet paper and hand sanitizers became very scarce during the early days of the...

Frictionless TIP #9: Learn and Promote Some Amazing COVID-19 Cleaning and Disinfecting Ideas

As the United States experiences a resurgence in COVID-19 cases, many innkeepers are hoping to...

Frictionless TIP #10: Creative Ways to Differentiate Your Property

It is often the most challenging times that spark a creative movement. As the COVID-19 pandemic...
Frictionless Friends Recently in the News…

Frictionless Friends Recently in the News…

Akwaaba Bed & Breakfast Inns, owned and operated by Monique Greenwood, was featured in Fodor's Travel… 10 Stylish Black-Owned Boutique Hotels Across the U.S. to Book on Your Next Trip Tom Werman, owner/innkeeper of Stonover Farm in Lenox, MA,...

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Keep Your Inn Top-of-Mind During COVID-19

Keep Your Inn Top-of-Mind During COVID-19

Although the entire travel sector has been crippled by the COVID-19 pandemic, forward-thinking innkeepers are getting creative to make sure their properties stay top-of-mind with guests and help drive demand when the economy begins to reopen. From...

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Less Obvious Tax Benefits of Owning a B&B

Less Obvious Tax Benefits of Owning a B&B

Many people pursue the dream of owning a B&B to gain more independence, live in tourist destinations, and lead a lifestyle outside of the traditional corporate world. In addition to these intangibles, there are also quite a number of tax...

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Why Your B&B Should Have a Brand Promise

Why Your B&B Should Have a Brand Promise

A brand promise is simple yet it influences everything from how B&B guests experience their stay to how they describe it to their friends and colleagues to how they comment about it on social media review sites. Although many innkeepers don’t...

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Connecting Your Guests with the Best Local Places

Connecting Your Guests with the Best Local Places

For any innkeeper or bed and breakfast owner, your network of local places to eat, play, shop, etc. can provide immense value, which is passed on to your guests and your local community. But that value can also be realized by you in an indirect,...

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Welcome to the Frictionless Guest App!

Welcome to the Frictionless Guest App!

Welcome! We created the Frictionless Guest App to allow bed and breakfast owners, innkeepers, and hoteliers of all types to have an easy way to recommend the best local places for their guests to eat, play, shop, and do just about anything during...

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