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Frictionless TIP #2: Offer Multiple Breakfast Options for Guests

May 8, 2019

The Frictionless Innkeeper TIP series is intended to provide practical strategic or tactical suggestions to innkeepers. Oftentimes these ideas are provided by our guests on the Frictionless Innkeeper podcast series.

Serving breakfast has been such an integral part of what innkeepers provide their guests since the earliest inception of the independent lodging genre that it’s literally infused into the name “Bed & Breakfast.” And while no one would logically suggest that innkeepers stop serving breakfast, it is worth reassessing the offering from the perspective of today’s guests.

Here are some questions that seems reasonable if you put yourself in the shoes of the guest: Why serve guests a one-size-fits-all breakfast, knowing that some of them prefer a much smaller version? And if a guest asks for a continental breakfast-sized meal, why should they pay the same amount as another guest who gorges themselves at the breakfast table? Finally, what if I don’t want breakfast at all?

Jim Belote, the owner of The Beall Mansion in the St. Louis region, considered these questions and has adjusted the B&B’s offerings accordingly. “We discovered that many Americans don’t eat full breakfasts,” said Jim. “As such, we developed a variety of packages for breakfast including a discounted continental option that allows guests to help themselves during a three-hour period. It’s all about the guest and providing the right experiences for them.”

It also comes down to the basic principles of choice and being fair. If a guest doesn’t want a big breakfast, then it seems reasonable to offer them other items that are less filling. And if they choose less or none, why not be fair and cut them a break with a discount to their overall stay?

This approach isn’t something that all innkeepers will consider taking but we thought it was an excellent idea worth sharing.

Thanks to Jim Belote of The Beall Mansion for contributing to this Frictionless Innkeeper TIP by sharing insights during a Frictionless Innkeeper podcast.