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PRESS RELEASE: Biltmore Greensboro Hotel Enhances Guest Experience with New App

Aug 12, 2019

Media Contact:
Matt Langan
L&R Communications

Historic Boutique Hotel Provides Curated Guest Recommendations for Best Local Places to Eat, Play and Shop in Greensboro, North Carolina

ALEXANDRIA, VA – August 12, 2019 – The Frictionless Guest App has announced that The Biltmore Greensboro Hotel in Greensboro, NC is using its app to enhance the overall guest experience through curated recommendations of the best local places to eat, play and shop.

With a storied history that dates back to 1903, the boutique hotel began using the Frictionless Guest App in May, and has seen enhanced guest satisfaction through the use of the mobile app.

Brian Coleman, GM of The Biltmore Greensboro Hotel, believes in providing very high-touch services for guests, and finds that the app fits perfectly into his vision of always being there for guests.

“The Frictionless Guest App is an extension of our personalized, face-to-face guest services and the response has been highly positive,” said Coleman in this podcast interview. “In addition, the technology is very easy to use and setup, and it allows us to essentially be with our guests when they are not on the property.”  

By offering guests an easy way to find recommendations of the best places to eat, play and shop – using any mobile device or desktop – the Frictionless Guest App allows guests to plan their trip starting at the time of booking and easily navigate to recommended places throughout their stay, so that hoteliers and innkeepers play a significant role in improving the experience of their guests.

“We are proud to have a boutique hotel with such a storied history as the Biltmore Greensboro using the Frictionless Guest App to give their guests an easy way to find the best local experiences,” said Steve Short, Founder & CEO of the Frictionless Guest App.  “Brian Coleman is a GM who has transformed his hotel’s culture to become service-obsessed, which has led to phenomenal booking and revenue growth. He has the amazing desire and ability to see things from the perspective of the guest, so the fact that he embraces our app and has made it an integral part of the Biltmore Greensboro’s approach toward improving the guest experience indicates that we are helping lodging providers with a significant need that has previously been neglected.”

About the Frictionless Guest App 

The Frictionless Guest App provides innkeepers with an easy way to recommend the best local offerings to their guests, so that guests have great experiences and community places thrive. For more information about this software as a service (SaaS) offering that is available to innkeepers and hoteliers of all types, visit