Linda Smith, Owner/Innkeeper, Rachael’s Dowry Bed and Breakfast, Baltimore, MD

“Our personalized Frictionless app is a ’special’ service I give my guests that actually helps us build loyalty. They feel like they’ve got a back door to local secrets and they like that they’re getting the scoop on “Linda’s Favorites”. They also help me maintain it, by talking about the places they loved or new discoveries that I need to add to my lists. It helps us to grow the Rachael’s Dowry family.”