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#061: Increasing Room Revenue Through Artificial Intelligence with Patty Sung and Chris McPherson of TakeUp

Jan 3, 2024

Artificial Intelligence (AI) has officially made its way into the hospitality industry with TakeUp, a recent start-up that offers a dynamic pricing platform which leverages the power of AI and machine learning to optimize room rates and increase revenue.

Patty Sung, Founder and CEO at TakeUp; and Chris McPherson, Founder & CTO at TakeUp, tell us about their offering, explain how they leverage AI to help lodging professionals, and make an excellent case for why their approach is the way of the future.

We are very thankful to Patty and Chris for sharing their insights with us. You can learn more about TakeUp at