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#018: Linda Hayes, Renowned Innkeeping Consultant, Discusses Creative Investor/Innkeeper Start-Ups, Opening New Boutique/Upscale Properties, and Hiring GMs

Sep 18, 2019

For episode #18 of the Frictionless Innkeeper podcast series, we speak with Linda Hayes, a renowned innkeeping consultant with ijk Partners, an affiliate of the B&B team. She discusses creative investor/innkeeper start-ups, the opening of new boutique/upscale lodging properties, strategies for hiring General Managers, and her perspective on emerging innkeeping industry trends.

When people think of innkeepers, an image often comes to mind of a couple leaving the grind of the big city to own, operate and live at their property. While this is often the case, there has recently been a rise of investors/innkeepers that are purchasing and renovating unique properties, some of whom don’t live on-site or manage the day-to-day work.

For individuals taking this path, many don’t come from hospitality backgrounds, and need the right guidance for helping them make sound decisions to develop unique boutique/upscale properties that generate a solid return on their investment.

Linda Hayes lends her highly-experienced advice to these complex start-up ventures to enable investors/innkeepers to develop successful properties.  She also provides consultation services to aspiring innkeepers searching for existing properties and existing innkeepers looking to improve operational systems, marketing, and the selection/development of support staff.

In this podcast, Linda discusses the various consulting services she provides, the rise of investors/innkeepers, and how the lodging arena needs to move beyond being “merchants of sleep” to focus on providing quality guest experiences.

  • Linda’s background and how she has worked “full circle” in her initial career and the innkeeping world. (1:00)
  • A rundown on the types of consulting services that Linda offers for investors/innkeepers and aspiring innkeepers. (3:15)
  • Insights into her work with investors/innkeepers and how her experience owning and selling the Inn at Riverbend in Pearisburg, Virginia. (5:04)
  • How Linda works in helping with the design, zoning/planning, and re-use of older structures that transform into lodging offerings. (8:57)
  • The services Linda provides that enhance overall operations for property owners. (16:36)
  • Insights into hiring GMs and partial exit strategies for innkeepers to bring staff to free up their time and resources. (20:40)
  • Where Linda sees the innkeeping industry heading, the rise of Gen A, and how today’s travelers are seeking out unique experiences. (26:46)

We are very thankful to Linda for sharing her insights with us!  You can learn more about Linda’s consulting services, by visiting her website.