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Frictionless TIP #3: Host Live Music to Increase Bookings of Returning Guests

Jul 23, 2019

The Frictionless Innkeeper TIP series is intended to provide practical suggestions to innkeepers. Oftentimes these ideas are provided by our guests on the Frictionless Innkeeper podcast series.

If Bono was right in claiming that “music can change the world because it can change people,” then it seems reasonable that hosting live music at your property can enhance the experience of your guests.

With the rise of house concerts, where musical artists perform in an intimate setting, innkeepers are now presented with an opportunity to differentiate themselves by bringing live music to their properties.  And while the idea of hosting musical events may seem difficult to coordinate or impossible due to limited space, it’s probably easier to make happen than you might imagine.

Wendy Collins, co-owner of The Mission Inn in Cape May, NJ, hosts a monthly concert series from October through April to offer her guests specialized experiences and gain more marketing visibility during the slower winter months.  She invites singer-songwriters from the local area, as well as Washington, D.C. and Philadelphia, to perform in the property’s common space, and offers desert and great food during intermissions.

Both the community and guests are invited to attend the performances, and she uses social media to promote the musical events. This has also created a “ripple effect” where the performers and attendees all share their experiences on their social media sites.

And it’s really paid off. Wendy has had guests return over and over again during the offseason to see the performances.

As both music lovers and supporters of independent innkeepers, we thought this was an excellent win-win idea that was worth sharing!

Thanks to Wendy Collins of The Mission Inn  for contributing to this Frictionless Innkeeper TIP by sharing insights during a Frictionless Innkeeper podcast.

Photo by Kelly Sikkema on Unsplash