For episode #32 of the Frictionless Innkeeper podcast series, we speak with Emily and Matthieu Monnier, the managers of Trapper’s Rendezvous, who discuss how they saw an increase in bookings during the early days of the COVID-19 pandemic, and how they have differentiated the property through digital marketing.

You can also listen to this podcast at Libsyn Directory.

Sometimes location and timing can play a major role in gaining new guest bookings. For Trapper’s Rendezvous, this was the case when managers Emily and Matthieu Monnier noticed a rise in local guests during the summer 2020 days of the COVID-19 pandemic.

This unique property is comprised of six spacious cabins, and sits on five acres in the heart of the ‘Gateway to the Grand Canyon’ in the Route 66 town of Williams, Arizona. Aside from being located within driving distance from Las Vegas, Phoenix and southern California, it also offers guests lots of outdoor activities, historical Native American sites, and socially distanced cabins.

But increased bookings have not been solely due to luck, as Emily and Matthieu have focused heavily on enhancing the overall digital marketing for the property. This includes creating a more modern website, enhancing social media and email marketing, as well as securing a Vox feature and leveraging word-of-mouth.

We are very thankful to Emily and Matthieu Monnier for sharing their insights with us! You can learn more about Trapper’s Rendezvous by visiting their website.