For episode #39 of the Frictionless Innkeeper podcast series, we speak with Randy Bangs, the owner of Get Heads in Beds, a marketing and consulting firm for lodging professionals, about the value of marketing and branding for properties.

Marketing is a key differentiator in the lodging industry, and the true driver to securing new guest reservations. Though having the internal resources to manage every aspect of marketing can be challenging.

Get Heads in Beds is a marketing and consulting firm that fills in these gaps for lodging professionals. As the name suggests, the firm is all about helping properties to drive up overall revenue through increased bookings. Unlike traditional marketing firms, Get Heads in Beds charges nothing up front, and is only compensated when new revenue comes in the door.

We are very thankful to Randy Bangs for sharing his insights with us. You can learn more about Get Heads in Beds here. Randy is also the owner/innkeeper of the Stewart Inn.