Download the ULTIMATE Guide to Creating Profitable Partnerships!

#004: Tom Werman, Owner of Stonover Farm, Discusses Transition from Legendary Rock ‘n’ Roll Producer to Innkeeper

Oct 2, 2018

For Episode #4 of the Frictionless Innkeeper podcast series, we speak with Tom Werman, the Owner and Operator of Stonover Farm in Lenox, Massachusetts, about his move from world-renowned music producer to innkeeper.

Innkeepers are often very interesting people, with many having previous careers that make the most exciting of corporate jobs seem mundane.

Tom Werman, the owner and operator of Stonover Farm in Lenox, Mass., is a prime example of this type of innkeeper. He is a former A&R record executive – who produced 52 albums – and is associated with some of the biggest names in rock ‘n’ roll that include Cheap Trick, Boston, Ted Nugent, Mötley Crüe, and REO Speedwagon.

In the early 1990s, the music landscape changed, and Tom found himself at a crossroads. Rather than embracing the new Seattle grunge sound at the time, he decided to leave his life as a record producer in Los Angeles, and moved to Lenox to establish and run a luxury B&B.

Today, Stonover Farm is an award-winning property that is less than a mile from Tanglewood and other attractions in the Berkshires. The property offers all of the beauty and serenity of a country inn, while providing all the conveniences of a first class urban hotel.

In this podcast, Tom Werman shares his story about moving from being a music producer to being an innkeeper. Here some highlights from our conversation:

  • Tom’s story about how he made the jump from being a music producer to being an innkeeper. (1:42)
  • How the book “Who Moved My Cheese?” inspired Tom to make such a dramatic shift in his career. (6:45)
  • How his attention to detail as a music producer benefits him as an innkeeper. (10:30)
  • More about Stonover Farm and Tom’s approach to innkeeping. (13:00)
  • How Stonover Farm is geared towards guests that see musical performances at Tanglewood, and other cultural attractions. (19:07)
  • Tom’s love of customized cooking and taking care of his guests. (24:30)
  • Tom’s view on overall breakfast trends for B&Bs. (27:25)
  • Why Tom likes to be accessible to guests, but gives them space as well. (31:21)
  • How Tom prices his offerings to best appeal to guests, and why this is ideal for his business. (34:40)

We would like to thank Tom for sharing his insights and special innkeeper story.  You can learn more about Stonover Farm by visiting their website.