The Association of Lodging Professionals (ALP) has undergone some significant changes recently, including bringing on Sarah Gazi as its new CEO, taking over for the former Interim CEO, E. Scot Fuller-Beatty.
Sarah has been in association management for more than 20 years and she envisions shaping a new direction for ALP through listening to its members and partners. The organization has already been expanding its membership, with a stronger focus around community and collaboration.
We spoke with Sarah, Scot, and Conference & Events Planner Erik Spence about the future of ALP, as well as the upcoming, can’t-miss 2023 ALP Conference & Marketplace in Phoenix, Arizona, February 25th to March 1st.
We are very thankful to Sarah, Scot and Erik for sharing their insights with us. You can learn more about ALP at alplodging.org.
Unbeknownst to many independent lodging professionals, Google Travel is playing a significant role in impacting booking by diverting potential guests from the Google Search into its online travel marketplace.
Lisa Kolb, Owner and Co-Founder of Acorn Marketing, discusses everything property owners need to be aware of about Google Travel for maximizing their bookings.
Acorn Marketing offers a comprehensive strategy for helping property owners to re-think traditional SEO and create new revenue opportunities with Google Travel.
We are very thankful to Lisa for sharing her insights with us. You can learn more about Acorn Marketing at acorn-is.com.
Often the most significant business challenges can lead to true transformation. This was the case for Rita Sleys, owner and operator of the Rosemont Inn Bed & Breakfast, who found her business at a crossroads.
In 2019, she sought out help from Randy Bangs, owner of Get Heads in Beds, which led to a renovation of her property, an update to the property’s website — and a complete re-focus on her approach to business. As a result, the property is thriving and has more than doubled its revenue.
We are very thankful to Rita for sharing her insights with us. You can learn more about the Rosemont Inn Bed & Breakfast at rosemontinnbb.com.
Working with a travel influencer may seem like something only larger hotel brands can afford. In reality, independent lodging properties can also leverage travel influencers to increase visibility for their area and bookings for their property.
Valerie Stimac, a travel blogger and founder of Valerie & Valise, works with a variety of clients and offers an incredibly insightful perspective on how lodging professionals might best engage with travel influencers to benefit their property.
We are very thankful to Valerie for sharing her insights with us. You can learn more about Valerie & Valise at velisemag.com.
Enhancing direct and online bookings is paramount for any hospitality provider. Success often comes down to taking advantage of modern, digital marketing strategies.
For nearly 14 years, Q4Launch has helped property owners leverage multiple channels for driving additional revenue. Service offerings include marketing strategy development, web design, content development, search engine optimization (SEO), social media, paid ads, email marketing, lead generation, and revenue management.
We are very thankful to Ben Ollic and Kyle Collins for sharing their insights with us. You can learn more about Q4Launch at q4launch.com.
It is estimated that there are more than 10 million vegans in the United States. For Michele Salisbury, Owner & Chef of Salisbury House at Bethany Beach, this presents an opportunity for differentiation – as her property offers three-course gourmet vegan breakfasts for guests. Michele discusses her new vegan-only bed and breakfast, and how other lodging professionals can accommodate their guests who are vegan.
We are very thankful to Michele for sharing her insights with us. You can learn more about the Salisbury House at Bethany Beach at bethanybeachbb.com.
In a very unusual twist in the Frictionless Innkeeper podcast series, this special episode flips things around where the spotlight is being shown on Steve Short, Founder and CEO of the Frictionless Guest App.
Samantha Irwin, owner of Kaizen Business Coaching and Consulting, interviews Steve about the Frictionless Guest App origin story, Steve’s love for B&Bs and why the guest experience is always paramount.
We are very thankful to Samantha for hosting this podcast. You can learn more about Kaizen Business Coaching and Consulting at kaizen.zone, and the Frictionless Guest App at frictionlessguest.com.
In the lodging arena, an often overlooked and important aspect to enhancing a property’s overall aesthetic is outdoor lighting.
Mike Glaeser, Field Support Consultant at Outdoor Lighting Perspectives, works with many properties to develop customized outdoor lighting solutions that can transform any location. Outdoor Lighting Perspectives is the number one low-voltage outdoor lighting provider in the United States.
We are very thankful to Mike for sharing his insights with us. You can learn more about Outdoor Lighting Perspectives at outdoorlights.com.
The B&B Team provides real estate brokerage and consulting services in the lodging arena, and has its finger on the pulse of where the industry is headed.
Eben Viens, the Owner of The B&B Team, works with a wide range of property owners and prospective innkeepers, and sees many younger buyers entering the market. Taking a page from boutique hotels, these property owners are challenging the status quo by selling experiences and creating memories – all great ideas to implement at any property.
We are very thankful to Eben for sharing his insights with us. You can learn more about The B&B Team at bbteam.com.
Supporting the entire guest journey, rezStream offers a wide-range of critical operational and marketing tools for lodging providers – from reservation software to booking engines, websites, and digital marketing.
The company partners with its lodging customers to develop customized plans, as well as offers à la carte solutions. rezStream’s property management software and marketing services position properties for long-term growth both in revenue and how they operate their business.
We are very thankful to Christian Holmsen and Jeff Hebrink for sharing their insights with us. You can learn more about rezStream at rezstream.com.