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Frictionless TIP #12: Create Unique On-Property Guest Experiences

Frictionless TIP #12: Create Unique On-Property Guest Experiences

Attracting new guests and keeping them coming back has always been an ongoing challenge for the independent lodging industry. This was especially true during the COVID-19 pandemic, and it remains true today.

Property owners and managers have to get creative to survive and thrive. One way to do this is by developing unique experiences for their guests that standout from other lodging properties and B&Bs in their area.

For example, Doug Bagnasco and Jim DeBlasi, the co-owners of the Devonfield Inn, have successfully put this kind of practice into place at their charming inn nestled in the beautiful hills of the Berkshires. By partnering with local businesses, here’s what they offered:

  • Created a guided horseback trail ride package that provides stunning views of the Berkshire Mountains.
  • Brought in local musicians to perform lawn concerts.
  • Offered private yoga sessions from instructors from the Kripalu Center For Yoga & Health.
  • Hosted kayaking tour down the Housatonic River.
  • Created a fun ziplining package that has become quite popular.

Here are some other creative ideas for creating unique on-property experiences from innkeepers we’ve interviewed:

  • Christine Boeke, former owner of the Westcott House Bed & Breakfast, would invite people who work at local attractions to have breakfast with her guests, so they could have an intimate conversation about the area.
  • Share your passions with guests, and create an offering around it. For example, beer is the central attraction at WildManDan’s Beercentric B&B.

Much of this hard work does pay off. For example, The Devonfield Inn has been a repeated top-rated bed and breakfast by TripAdvisor and Expedia.

To learn more from Doug and Jim on how to create unique guest experiences that will attract and keep your guests coming back, listen to their podcast here.