by Steve Short | Jul 11, 2024 | Frictionless Innkeeper Podcasts
ThinkReservations, led by CEO Richard Aday, acquired Acorn Marketing in April 2024, and proceeded to launch its latest major offering, ThinkWeb, soon thereafter.
Making a major acquisition and launching a new product around the same time required strong leadership to help ensure its success.
Richard discusses the Acorn acquisition, ThinkWeb launch, and the challenges of leading the combined teams toward his vision of the future.
You can learn more about ThinkReservations at thinkreservations.com.
by Diann Turner | Jun 13, 2024 | Frictionless Innkeeper Podcasts
For state independent lodging associations to thrive, there’s a need to be nimble and continually provide value to their members.
The Wisconsin Bed & Breakfast Association recently rebranded itself as the Midwest Association of Independent Inns (MWInns) to expand its market to 13 Midwest states. MWInns also focuses on marketing the region and offering property listings for travelers to book their stays.
We are very thankful to Kerri Thiel, Executive Director of MWInns; and Randy Bangs, who is the Board VP Marketing Chair of MWInns, for sharing their insights with us.
You can learn more about the Midwest Association of Independent Inns at mwinns.com.
by Steve Short | Apr 11, 2024 | Frictionless Innkeeper Podcasts
Often overlooked, having a professionally designed interior can make your property truly stand out, reflect your brand and maximize the guest experience.
Starting out as a designer of home furnishings, James Kuester of Küster Design, transitioned his business to focus on interior design for the independent lodging sector. His firm’s focus is on interior branding in a way that enhances how guests interact with all aspects of a property.
We are very thankful to James Kuester for sharing their insights with us. You can learn more about Küster Design at kusterdesign.com.
by Steve Short | Mar 14, 2024 | Frictionless Innkeeper Podcasts
When it comes to elevating the guest experience, serving high-quality coffee can really make a difference.
When Ann Brownell and Jeff Raybourn purchased the Cozy Cup Coffee Company in 2023, they had a vision of expanding their small batch roasted coffee beyond the walls of their coffee shop and into the innkeeping arena. They now have a customized innkeepers package that allows any property owner to provide the highest quality coffee to guests.
We are very thankful to Ann and Jeff for sharing their insights with us. You can learn more about the Cozy Cup Coffee Company at cozycupcoffee.com.
by Steve Short | Feb 29, 2024 | Frictionless Guest App Posts, Frictionless Tips
Attracting new guests and keeping them coming back has always been an ongoing challenge for the independent lodging industry. This was especially true during the COVID-19 pandemic, and it remains true today.
Property owners and managers have to get creative to survive and thrive. One way to do this is by developing unique experiences for their guests that standout from other lodging properties and B&Bs in their area.
For example, Doug Bagnasco and Jim DeBlasi, the co-owners of the Devonfield Inn, have successfully put this kind of practice into place at their charming inn nestled in the beautiful hills of the Berkshires. By partnering with local businesses, here’s what they offered:
- Created a guided horseback trail ride package that provides stunning views of the Berkshire Mountains.
- Brought in local musicians to perform lawn concerts.
- Offered private yoga sessions from instructors from the Kripalu Center For Yoga & Health.
- Hosted kayaking tour down the Housatonic River.
- Created a fun ziplining package that has become quite popular.
Here are some other creative ideas for creating unique on-property experiences from innkeepers we’ve interviewed:
- Christine Boeke, former owner of the Westcott House Bed & Breakfast, would invite people who work at local attractions to have breakfast with her guests, so they could have an intimate conversation about the area.
- Share your passions with guests, and create an offering around it. For example, beer is the central attraction at WildManDan’s Beercentric B&B.
Much of this hard work does pay off. For example, The Devonfield Inn has been a repeated top-rated bed and breakfast by TripAdvisor and Expedia.
To learn more from Doug and Jim on how to create unique guest experiences that will attract and keep your guests coming back, listen to their podcast here.
