by Steve Short | Jan 24, 2019 | Frictionless Innkeeper Podcasts
For episode #9 of the Frictionless Innkeeper podcast series, we speak with Isabelle Chicoine and Karim Houry, owners of the Woodstocker B&B in Woodstock, Vermont, who discuss their property selection process, transition from the business world to being innkeepers, how they continually aim to improve the guest experience, and their Airbnb strategy.
In having conversations with other innkeepers, we have learned that property owners can come from a variety of professional backgrounds, and some bring a wide range of business experiences that can be leveraged successfully in the B&B arena.
Former marketing communications and financial services executives, Isabelle and Karim are great examples of this. When these professionals decided to leave the corporate world but weren’t sure what type of business to pursue, they took a business-like approach to help them decide to become innkeepers.
Their business background also helped them use an analytical and strategic approach in determining which property to buy and operate. This led them to Woodstock, Vermont and the purchase of the Woodstocker B&B in March 2018.
After a brief apprenticeship at another B&B and then opening last summer, the couple dove right into the local community and fully embraced their new professional lifestyles. For example, they have designed specialized, season-specific guest experience packages for hiking and other outdoor activities, and are involved with the Woodstock town council regarding policies for short-term rentals. They have also developed a strategy for effectively using Airbnb and OTAs to improve their booking volume and revenue stream.
In this podcast, Isabelle and Karim share their innkeeper story:
· Isabelle and Karim’s background and how they came to be innkeepers. (:54)
· How they found and purchased the Woodstocker B&B. (5:00)
· More about the Woodstocker B&B property. (13:03)
· How Isabelle and Karim differentiate themselves and appeal to Millennials. (16:55)
· The continuous focus on enhancing the guest experience. (20:57)
· Their overall Airbnb strategy for increasing bookings. (24:14)
· What the future holds for the Woodstocker B&B. (32:49)
We would like to thank Isabelle and Karim for sharing their innkeeper story. You can learn more about the Woodstocker B&B by visiting their website.
by Steve Short | Oct 8, 2018 | Frictionless Innkeeper Podcasts
For Episode #5 of the Frictionless Innkeeper podcast series, we speak with Debbi Fotsh, the owner and operator of Woodridge B&B, located outside of Slidell, Louisiana, about the challenges and opportunities she faces in dealing with Online Travel Agencies (OTAs).
You can also listen to the podcast at blogtalkradio.
For many innkeepers, dealing with OTAs can be both a blessing and a curse. While these channels can help provide more booking opportunities, they often come with a price, which includes high commissions, lack of direct access to guest information, a slow payment cycle, and bookings coming from fraudulent credit cards.
On a more positive note, OTAs have the marketing resources and guest search traffic to help enhance overall bookings – especially during slower times of the year. Debbi has a great amount of experience dealing with these issues and opportunities since 2010.
In this podcast, Debbi shares her candid insights on utilizing OTAs to the maximum benefit of innkeepers. Here some highlights from our conversation:
- The background and history of Woodridge B&B. (1:00)
- Debbi’s experiences in working with OTAs. (2:40)
- Debbi’s timeline in working, and not working, with OTAs. (7:35)
- Fraudulent bookings and other OTA issues that Debbie had to manage. (15:23)
- Why innkeepers need to do things on their own behalf when dealing with OTAs. (19:24)
- Debbie’s tips for how innkeepers can improve their interactions with guests while working with OTAs. (27:16)
We would like to thank Debbi for sharing her candid insights about dealing with OTAs. You can learn more about Woodridge B&B by visiting their website.
by Steve Short | Sep 11, 2018 | Frictionless Innkeeper Podcasts
For Episode #3 of the Frictionless Innkeeper podcast series, we speak with Jim Belote, the owner of The Beall Mansion in the St. Louis region, about what it takes to operate an award-winning B&B.
Being named one of the top B&Bs in the U.S. is an accolade that most property owners strive to achieve. The Beall Mansion, an Elegant Bed & Breakfast Inn, is the prime example of a B&B that continually tops these types of annual lists.
Recently, HotelsCombined awarded the property the 2018 HotelsCombined Recognition of Excellence, which is based on achieving the highest rankings on customer satisfaction through customer opinions online.
Based on an analysis of more than 1,000,000 hotels worldwide, The Beall Mansion scored a 10 out of 10, representing the top 3 percent of accommodations worldwide for customer satisfaction.
Previous 2018 Beall Mansion honors and awards include the TripAdvisor Certificate of Excellence, TripAdvisor Hall of Fame, 50 Best B&Bs in America, and the Best B&B in Illinois (according to The Daily Meal).
In this podcast, Jim Belote discusses the secret to running an award-winning property. Here are key highlights from this interview:
- The overall history of The Beall Mansion. (:45)
- The elegance of the property. (3:20)
- How The Beall Mansion was able to rank high with HotelsCombined. (5:00)
- The Beall Mansion’s secret for achieving high guest satisfaction. (7:00)
- How and why Jim and his wife Sandy made the shift to being innkeepers. (10:33)
- Jim’s joys and challenges of being a B&B owner. (19:20)
- Insights into the tourism landscape in the region. (20:50)
- The initial and ongoing restoration of the property. (21:54)
We would like to thank Jim for sharing his insights into the secrets of guest satisfaction. You can learn more about The Beall Mansion by visiting their website.
by Steve Short | Sep 6, 2018 | Frictionless Innkeeper Podcasts
For Episode #2 of the Frictionless Innkeeper podcast series, we speak with Christine Boeke, the owner of the Westcott House Bed & Breakfast, who shares her story about leaving a high-profile media career to pursue the dream of being an innkeeper in Hudson, New York.
Many innkeepers have backgrounds in the corporate world and make the leap to owning a B&B as a means to finding a more fulfilling way to make a living. The idea behind the 80s hit TV show Newhart follows this very premise.
Christine Boeke, the owner of the Westcott House B&B in Hudson, NY, fits this bill perfectly. Coming from a high-profile career in media and marketing with Newsweek and CBS, she decided to make a career-switch to being an innkeeper about four years ago. This has enabled Christine to follow her true passion, which is all about helping guests and travelers make memories in the Hudson region.
Here are some highlights from our conversation:
- Christine’s background and how she became an innkeeper. (1:15)
- Insights into the history of the Westcott House. (2:30)
- More about Hudson and what drew Christine to the region. (4:27)
- Insights into other local businesses, and how Christine is a part of the Hudson Business Coalition. (8:25)
- Christine’s biggest joys and challenges of being an innkeeper. (10:25)
- How Christine creates truly positive experiences for guests. (12:20)
- How Christine has created a unique brand promise for her property. (16:03)
We would like to thank Christine for sharing her special story. You can learn more about the Westcott House B&B by visiting their website.
by Steve Short | Jun 21, 2018 | Frictionless Innkeeper Podcasts
For our premier Episode #1 of the Frictionless Innkeeper podcast series, we speak with Michelle Heurung, the owner and operator of the Lamberson Guest House in Galena Illinois, who shares her story of tragedy and triumph.
Living the dream of opening and operating a B&B comes with many exciting challenging and life-changing opportunities – many that are completely unexpected.
As the owner of Lamberson Guest House, a bed and breakfast in Galena, Illinois, a historic town with 32 B&Bs and a large Main Street area that has a diverse offering of local restaurants, shops, and other attractions, Michelle’s story is truly remarkable.
Having opened her B&B about 18 months ago, Michelle is relatively new to the world of innkeeping. She and her husband, Brian, fulfilled their decades-long dream of owning a B&B in Galena when they purchased the home that ultimately became the Lamberson Guest House.
After a whirlwind renovation, they opened their doors to guests just 4 months after they bought it. Then, only 6 weeks later, Brian – Michelle’s husband, partner, and the love of her life – passed away unexpectedly. Her story is one of passion, tragedy, community support, perseverance, and triumph, which she has been kind enough to share in this podcast.
Here are some highlights from our conversation:
- How Michelle got into the B&B business and purchased the Lamberson Guest House. (1:55)
- Some of the early challenges that Michelle faced when she purchased the property. (6:11)
- Insights into how Michelle handled the business in the wake of her husband’s death. (8:36)
- How she has tapped into other business owners and the community in Galena, who helped her get through this tough time in her life. (11:54)
- Her greatest joys and challenges of being a B&B owner today. (17:07)
- What Michelle would have done differently in hindsight during this challenging time. (20:11)
- How she got connected with the larger Galena business community. (38:50)
- How her connections with local businesses help enhance her guests’ stays. (41:11)
- How the Frictionless Guest App helps strengthen Michelle’s ties with area businesses. (43:51)
We would like to thank Michelle for sharing her special story. You can learn more about the Lamberson Guest House by visiting their website.
