by Steve Short | Jan 18, 2023 | Frictionless Innkeeper Podcasts
Unbeknownst to many independent lodging professionals, Google Travel is playing a significant role in impacting booking by diverting potential guests from the Google Search into its online travel marketplace.
Lisa Kolb, Owner and Co-Founder of Acorn Marketing, discusses everything property owners need to be aware of about Google Travel for maximizing their bookings.
Acorn Marketing offers a comprehensive strategy for helping property owners to re-think traditional SEO and create new revenue opportunities with Google Travel.
We are very thankful to Lisa for sharing her insights with us. You can learn more about Acorn Marketing at acorn-is.com.
by Steve Short | Dec 21, 2022 | Frictionless Innkeeper Podcasts
Often the most significant business challenges can lead to true transformation. This was the case for Rita Sleys, owner and operator of the Rosemont Inn Bed & Breakfast, who found her business at a crossroads.
In 2019, she sought out help from Randy Bangs, owner of Get Heads in Beds, which led to a renovation of her property, an update to the property’s website — and a complete re-focus on her approach to business. As a result, the property is thriving and has more than doubled its revenue.
We are very thankful to Rita for sharing her insights with us. You can learn more about the Rosemont Inn Bed & Breakfast at rosemontinnbb.com.
by Steve Short | Oct 16, 2022 | Frictionless Innkeeper Podcasts
Working with a travel influencer may seem like something only larger hotel brands can afford. In reality, independent lodging properties can also leverage travel influencers to increase visibility for their area and bookings for their property.
Valerie Stimac, a travel blogger and founder of Valerie & Valise, works with a variety of clients and offers an incredibly insightful perspective on how lodging professionals might best engage with travel influencers to benefit their property.
We are very thankful to Valerie for sharing her insights with us. You can learn more about Valerie & Valise at velisemag.com.
by Steve Short | Sep 22, 2022 | Frictionless Innkeeper Podcasts
Enhancing direct and online bookings is paramount for any hospitality provider. Success often comes down to taking advantage of modern, digital marketing strategies.
For nearly 14 years, Q4Launch has helped property owners leverage multiple channels for driving additional revenue. Service offerings include marketing strategy development, web design, content development, search engine optimization (SEO), social media, paid ads, email marketing, lead generation, and revenue management.
We are very thankful to Ben Ollic and Kyle Collins for sharing their insights with us. You can learn more about Q4Launch at q4launch.com.
by Steve Short | Aug 15, 2022 | Frictionless Innkeeper Podcasts
It is estimated that there are more than 10 million vegans in the United States. For Michele Salisbury, Owner & Chef of Salisbury House at Bethany Beach, this presents an opportunity for differentiation – as her property offers three-course gourmet vegan breakfasts for guests. Michele discusses her new vegan-only bed and breakfast, and how other lodging professionals can accommodate their guests who are vegan.
We are very thankful to Michele for sharing her insights with us. You can learn more about the Salisbury House at Bethany Beach at bethanybeachbb.com.