Download the ULTIMATE Guide to Creating Profitable Partnerships!

Conference Time Will  Soon Be Upon Us!

Conference Time Will  Soon Be Upon Us!

Professional lodging conference time will be here before you know it.  Which ones will you be attending?

Starting in late October, the Frictionless team will be packing their bags and hitting the skyways and the roadways.

Oct 30th –  31st  Michigan B & B Association Conference, Grand Rapids, MI.  

Not only will we be exhibiting, Frictionless Founder & CEO Steve Short will tell the story of how to “Live Like a Local” by utilizing local partnerships that boost your bottom line.

Nov 1st – 3rd New England Inns & Resorts Association Conference, Rockport, ME

Steve will make his way to Rockport where he’ll introduce the Frictionless App to a host of independent lodging professionals.

Nov 7th – 9th Midwest Association of Independent Inns Conference, Galena,IL

Diann Turner will travel to Galena and participate in a panel discussion spotlighting Midwest innkeepers, showcasing how local business partnerships magnify guest experiences and increase income.

Nov 12th – 15th  Mid Atlantic Innkeepers Conference, Lancaster, PA 

Diann will attend the Lancaster conference and delve deeper into how the Frictionless app transforms guest stays and skyrockets your profits.

Are you attending any of these conferences? If so, be sure to stop by our booth! We’re excited to assist lodging providers in redefining their businesses, increasing profits, and saving time.

After this whirlwind, we’ll be craving some turkey-time to refuel. See you there!

Steve Short, Frictionless Founder & CEO, and Randy Bangs of the Stewart Inn and Get Heads in Beds at the 2023 ALP Conference in Phoenix, AZ, discussing how the Frictionless App saves Randy lots of time.


Dr. Chris Gordon and husband Isaac Gordon, Owners/Innkeepers, of Go Getaway Bed And Breakfast in Munford, TN, explaining to Steve how excited they are to be using the Frictionless App.


Monique Greenwood, President & CEO of Akwaaba Bed & Breakfast Inns, stopped by the Frictionless booth at the 2023 ALP Conference to provide a testimonial about the power of partnerships and how the app helps her guests Live Like Locals.

Exciting News! Announcing Frictionless’ First Ever 2nd Cup Series

Exciting News! Announcing Frictionless’ First Ever 2nd Cup Series

Do you ever find yourself wondering how to use certain features in the Frictionless App but can’t remember or aren’t sure where to start? Or do you simply want to reach out and say hi to fellow lodging professionals? Well, we’ve got some great news for you!

Join us for the 2nd Cup series of pre-scheduled Zoom calls, where you can get your Frictionless App questions answered. 

The series kicks off on Tuesday, September 12th at 11:30 AM until noon ET.  

Diann Turner will be there to assist and give instructions on how to utilize your app to enhance the guest experience and save you time! No sign-up required, the calls will be held monthly, so mark your calendars and set a reminder for the 2nd Cup Series!

It’s not only a fantastic opportunity to get your questions answered but also a way to learn from other lodging professionals who are creatively using the app. 

Grab your favorite mug for that 2nd cup of coffee (or maybe even 3rd!) and hop on Zoom to connect with the community.

Whether you’re a seasoned user or a new one, you’ll find the 2nd Cup series a welcoming and informative space to enhance your Frictionless App experience. Diann is here to support you every step of the way.

So don’t miss out! Join us on Zoom for the 2nd Cup series and make the most out of the Frictionless App for your innkeeping needs. 

See you there!

#056: How We Doubled Bookings and Our Property’s Value in Five Years with Marty Etzel, Former Owner of the Flag House Inn

#056: How We Doubled Bookings and Our Property’s Value in Five Years with Marty Etzel, Former Owner of the Flag House Inn

Marty and Carmel Etzel bought the Flag House Inn in Annapolis, Maryland, in 2017, with no prior experience or even informal knowledge of running a lodging business. In less than five years, they were able to more than double their bookings and sell the property for twice the amount they paid for it.

Marty discusses their journey, how they were able to accomplish this feat, and how he now parlays his experiences to help other lodging professionals as a consultant for Acorn Marketing.

We are very thankful to Marty for sharing his insights. You can learn more about Acorn Marketing at acorn-is.com.

#055: Why Professional Lodging Photography Matters with Tom Krueger, Commercial Photographer

#055: Why Professional Lodging Photography Matters with Tom Krueger, Commercial Photographer

Nothing quite entices guests to book better than high-end, professional photos of your property. Rather than relying on your mobile device for taking amateur photos, there can be a significant return to your investment if you hire a professional. 

Tom Krueger is a professional commercial photographer who is focused on the independent lodging niche, and has deep expertise in making any property shine online.

We are very thankful to Tom for sharing his insights with us. You can learn more about Tom’s professional photographer services at tomkrueger.net.

BIG Event of the Year! The 2023 ALP Conference and Marketplace, February 25th to March 1st in Phoenix, AZ

BIG Event of the Year! The 2023 ALP Conference and Marketplace, February 25th to March 1st in Phoenix, AZ

The independent lodging industry event of the year, the 2023 ALP Conference and Marketplace, will take place from February 25th to March 1st in Phoenix, Arizona!!

This event will bring together hundreds of  Innkeepers, Licensed Short Term & Vacation Rental Owners, and Boutique Hotel Operators for days of learning, shopping, and networking with some of the brightest stars in the industry. And we will be there!

The Frictionless Guest App is proud to be a Silver Sponsor for the event, so we encourage you to attend and look forward to seeing our clients and future clients there. Please stop by our booth and say hello!

CLICK HERE to register today and we’ll see you in Phoenix!