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#039: Randy Bangs, Owner of Get Heads in Beds, Discusses Marketing and Branding your Property

#039: Randy Bangs, Owner of Get Heads in Beds, Discusses Marketing and Branding your Property

For episode #39 of the Frictionless Innkeeper podcast series, we speak with Randy Bangs, the owner of Get Heads in Beds, a marketing and consulting firm for lodging professionals, about the value of marketing and branding for properties.

Marketing is a key differentiator in the lodging industry, and the true driver to securing new guest reservations. Though having the internal resources to manage every aspect of marketing can be challenging.

Get Heads in Beds is a marketing and consulting firm that fills in these gaps for lodging professionals. As the name suggests, the firm is all about helping properties to drive up overall revenue through increased bookings. Unlike traditional marketing firms, Get Heads in Beds charges nothing up front, and is only compensated when new revenue comes in the door.

We are very thankful to Randy Bangs for sharing his insights with us. You can learn more about Get Heads in Beds here. Randy is also the owner/innkeeper of the Stewart Inn.

#036: Paul Wegert and Jenifer Neptune of Boutique Hotel Professionals Discuss Boutique Lodging Differentiation

#036: Paul Wegert and Jenifer Neptune of Boutique Hotel Professionals Discuss Boutique Lodging Differentiation

For episode #36 of the Frictionless Innkeeper podcast series, we speak with Paul Wegert, Chief Executive Officer and Jenifer Neptune, Chief Investment Officer, and both Co-Founders at Boutique Hotel Professionals, a management company specializing in boutique properties and unique, curated guest experiences.

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When it comes to creating a truly unique boutique property, it’s vital to provide a one-of-a-kind luxury experience that is individualized, and offers local market flare for sophisticated travelers.

Boutique Hotel Professionals helps boutique properties to gain this level of differentiation through its disciplined property management capabilities – which spans from experience curation to property development and management. The company’s flagship property is The Inn at St. Johns, a AAA four-diamond resort and conference center located in Plymouth, Michigan.

There are many insights from this podcast that are certain to help lodging professionals develop curated guest experiences at their properties.

We are very thankful to Paul Wegert and Jenifer Neptune for sharing their insights with us. You can learn more about Boutique Hotel Professionals here. 

#035: Karen Thorne, Owner of the Bed and Breakfast Academy, Discusses Training for Innkeepers

#035: Karen Thorne, Owner of the Bed and Breakfast Academy, Discusses Training for Innkeepers

For episode #35 of the Frictionless Innkeeper podcast series, we speak with Karen Thorne, Owner of the Bed and Breakfast Academy, which offers training and ongoing support for aspiring and existing bed and breakfast owners.

The secrets to successfully running a bed and breakfast can often be elusive, especially for aspiring innkeepers. Fortunately, Karen Thorne, the owner of the UK-based Bed and Breakfast Academy, provides a wide-range of tools, trainings and courses to enhance marketing, operations, and increase overall bookings for any innkeeper.

As an innkeeper for 17 years, Karen brings knowledge and insights that help innkeepers succeed, and she now offers online courses in today’s COVID-19 environment.

We are very thankful to Karen Thorne for sharing her insights with us. You can learn more about the Bed and Breakfast Academy here.

#034: Darci Bartlett, President of the Non-Profit Interim Innkeepers Network, Discusses Temporary Staffing Options

#034: Darci Bartlett, President of the Non-Profit Interim Innkeepers Network, Discusses Temporary Staffing Options

For episode #34 of the Frictionless Innkeeper podcast series, we speak with Darci Bartlett, President of the Interim Innkeepers Network, a nonprofit organization that helps to place short- and long-term temporary innkeepers at properties where the owners need to take time off.

Being an innkeeper is a 24/7 job that can be all encompassing, where taking time off is a luxury that does not happen very often. Whether you need to attend an important event, supplement your existing staff during peak periods, or simply get away to recharge, the Interim Innkeepers Network connects innkeepers with experienced temporary staff across the United States and provides a seamless transition for a wide range of needs.

This episode will certainly give innkeepers a sense of relief to know that there’s a trusted staffing service that can help in many situations.

We are very thankful to Darci Bartlett for sharing her insights with us! You can learn more about the Interim Innkeepers Network here.

#033: Wendy Kelly, Owner of Wall Street Suites and the Agate Beach Motel, Discusses Her Unexpected Innkeeping Journey

#033: Wendy Kelly, Owner of Wall Street Suites and the Agate Beach Motel, Discusses Her Unexpected Innkeeping Journey

For episode #33 of the Frictionless Innkeeper podcast series, we speak with Wendy Kelly, the owner of the Wall Street Suites and the Agate Beach Motel – two independent/boutique properties in Oregon – who discusses her unexpected innkeeping journey and secrets to success.

It’s often the unexpected things in life that can both challenge you, and provide a path to long-term prosperity. When Wendy Kelly and her husband acquired the Agate Beach Motel in 1990, they had zero experience in hospitality, and the property required massive renovations for it to even be guest ready.

Fast-forward 31 years later, and the Agate Beach Motel is now an award-winning destination by the sea. Wendy and her husband parlayed their lessons learned to also owning the Wall Street Suites, a boutique property in Bend, Oregon that is ranked #1 in the region by TripAdvisor. 

This episode of the Frictionless Innkeeper podcast series will inspire any new innkeeper to keep on keeping on!

We are very thankful to Wendy Kelly for sharing her insights with us! You can learn more about the Agate Beach Motel here, and the Wall Street Suites here.