by Steve Short | Apr 11, 2025 | Frictionless Guest App Posts, Frictionless Tips
Cookie-cutter travel experiences are a thing of the past. Today’s travelers want more than just a place to stay—they want to be immersed in the local culture. They crave authentic experiences, from hidden gem eateries to one-of-a-kind attractions, and they rely on lodging providers to guide the way.
According to Euromonitor International, 64% of “cultural explorers” seek travel experiences that offer deep engagement with local cultures, while 47% are interested in arts and heritage activities. This means your guests are looking for personalized recommendations that go beyond the typical tourist spots.
To meet these expectations, consider these ways to enhance your guests’ stay:
• Local Dining Delights – Offer a menu featuring regional ingredients or suggest nearby restaurants that showcase the area’s culinary scene.
• Create Unique Hands-on Experiences – By arranging for guests to spend a morning on a local farm or something similar. Feeding cows, harvesting vegetables, learning beekeeping, offers them a rare glimpse into the region’s agricultural life.
• Guest Speaker Events – Invite local artisans, historians, or musicians to share their expertise with guests. Enhance the experience by serving a local dish or beverage.
• Locally Sourced Gift Shop – Stock your shop with handcrafted items, local honey, or other unique souvenirs that reflect the community.
• Provide Insider Tips – Whether it’s the best spot for a sunset or the go-to place for ice cream, guests appreciate recommendations from those who know the area best.
Incorporating unique, hands-on experiences into your guests’ stays can create lasting memories and set your property apart. These immersive activities not only enrich the guest experience, but also strengthen their connection to the local community and its traditions, while increasing the likelihood of return stays.
by Diann Turner | Oct 3, 2024 | Frictionless Guest App Posts, Frictionless Tips
It’s hard to believe that fall is upon us. It’s time to put away the sunscreen and pull out the sweaters! To many, it will be a welcome relief from those 100+ degree days. There’s nothing better than crisp autumn days and all things pumpkin!
Fall not only ushers in cooler temps and maybe a little snow on some mountain peaks, it also marks the beginning of state, regional and national lodging association conferences. These conferences provide a great opportunity for both aspiring and experienced lodging providers to come together to exchange ideas, learn new business strategies from respected speakers and discover innovative products and services.
The first conference will be here before you know it. So get planning and register for a conference or maybe two! Where will we see you?
For your convenience the following list of upcoming conferences has been compiled for you.
• October 27th – 29th, 2024: Michigan B & B Association at the Amway Grand Plaza in Grand Rapids, MI.
• November 3rd – 6th, 2024: Select Registry at the Rancho Bernardo Inn in San Diego, CA.
• November 12th – 13th, 2024: Washington Independent Inns Network at The Winds Casino Resort in Arlington, WA.
• November 12th – 14th, 2024: New England Inns & Resorts Association at the Cliff House Maine in Cape Neddick, ME.
• November 18th – 20th, 2024: Mid Atlantic Innkeepers at the DoubleTree Resort in Lancaster, PA.
• December 3 – 5th, 2024: Midwest Association of Independent Inns at the Holiday Inn & Suites Bien VenU Event Center in Cedar Falls, IA.
• March 24th – 27th, 2025: Association of Lodging Professionals at the Galt House in Louisville, KY.
by Steve Short | Apr 11, 2024 | Frictionless Innkeeper Podcasts
Often overlooked, having a professionally designed interior can make your property truly stand out, reflect your brand and maximize the guest experience.
Starting out as a designer of home furnishings, James Kuester of Küster Design, transitioned his business to focus on interior design for the independent lodging sector. His firm’s focus is on interior branding in a way that enhances how guests interact with all aspects of a property.
We are very thankful to James Kuester for sharing their insights with us. You can learn more about Küster Design at kusterdesign.com.
by Steve Short | Mar 14, 2024 | Frictionless Innkeeper Podcasts
When it comes to elevating the guest experience, serving high-quality coffee can really make a difference.
When Ann Brownell and Jeff Raybourn purchased the Cozy Cup Coffee Company in 2023, they had a vision of expanding their small batch roasted coffee beyond the walls of their coffee shop and into the innkeeping arena. They now have a customized innkeepers package that allows any property owner to provide the highest quality coffee to guests.
We are very thankful to Ann and Jeff for sharing their insights with us. You can learn more about the Cozy Cup Coffee Company at cozycupcoffee.com.
by Steve Short | Feb 29, 2024 | Frictionless Guest App Posts, Frictionless Tips
Attracting new guests and keeping them coming back has always been an ongoing challenge for the independent lodging industry. This was especially true during the COVID-19 pandemic, and it remains true today.
Property owners and managers have to get creative to survive and thrive. One way to do this is by developing unique experiences for their guests that standout from other lodging properties and B&Bs in their area.
For example, Doug Bagnasco and Jim DeBlasi, the co-owners of the Devonfield Inn, have successfully put this kind of practice into place at their charming inn nestled in the beautiful hills of the Berkshires. By partnering with local businesses, here’s what they offered:
- Created a guided horseback trail ride package that provides stunning views of the Berkshire Mountains.
- Brought in local musicians to perform lawn concerts.
- Offered private yoga sessions from instructors from the Kripalu Center For Yoga & Health.
- Hosted kayaking tour down the Housatonic River.
- Created a fun ziplining package that has become quite popular.
Here are some other creative ideas for creating unique on-property experiences from innkeepers we’ve interviewed:
- Christine Boeke, former owner of the Westcott House Bed & Breakfast, would invite people who work at local attractions to have breakfast with her guests, so they could have an intimate conversation about the area.
- Share your passions with guests, and create an offering around it. For example, beer is the central attraction at WildManDan’s Beercentric B&B.
Much of this hard work does pay off. For example, The Devonfield Inn has been a repeated top-rated bed and breakfast by TripAdvisor and Expedia.
To learn more from Doug and Jim on how to create unique guest experiences that will attract and keep your guests coming back, listen to their podcast here.
